Genre Analysis: Authenticity through staving off bias
A very important part of the Tech. blog genre is authenticity and striving for unbias. Many tech. blogs are proud of their independence and it seems to be a badge of hon or. The bloggers are quick to divulge gory details of interesting subjects of press releases with commentary and feel it is necessary to be seen as an independent third party. It eliminates bias that might arise when sponsors who have a stake in what is said about their products fund a blog reviewing their products and other companies’ products who are competing for market share.
Leo Laporte mentions time and again that he needs independent funding from donations to keep TWiT up to date and pay for bandwidth costs. He also mentions that he does not want to have corporate sponsorship because he feels it will tarnish TWiT’s ability to give unbiased opinions.
Kevin Rose and Alex Albrecht have started a recent relationship with a web hosting company that they both admit to never having used themselves. Although Kevin did mention that they had one of the cheapest hosting deals on the web and that he had helped set up an account for his sister through the company and it seemed pretty good. Given that story it seems that remaining independent is cool but it isn’t required to be taken seriously.
Dvorak is also likely concerned with his image as an unbiased reporter as it would tarnish his reputation as a tech. journalist if he sold out to any company. It is in his best interest to remain independent so as to not cast doubt on the integrity of the various publications he works for on a regular basis.
Leo Laporte mentions time and again that he needs independent funding from donations to keep TWiT up to date and pay for bandwidth costs. He also mentions that he does not want to have corporate sponsorship because he feels it will tarnish TWiT’s ability to give unbiased opinions.
Kevin Rose and Alex Albrecht have started a recent relationship with a web hosting company that they both admit to never having used themselves. Although Kevin did mention that they had one of the cheapest hosting deals on the web and that he had helped set up an account for his sister through the company and it seemed pretty good. Given that story it seems that remaining independent is cool but it isn’t required to be taken seriously.
Dvorak is also likely concerned with his image as an unbiased reporter as it would tarnish his reputation as a tech. journalist if he sold out to any company. It is in his best interest to remain independent so as to not cast doubt on the integrity of the various publications he works for on a regular basis.
posted by JC at 8:41 PM
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